Territory as Identity
Visual identity for a Galician artisan brand rooted in territory and craft tradition.
Every element was developed in close dialogue with the artisans — understanding their materials, their process, and the cultural weight their work carries in Galician communities.
Client
Recunca
Year
2025
Services
Brand Identity, Visual System, Art Direction
Team
Creative Direction & Design
Visual System
The Challenge
Create a brand system that communicates artisan quality and Galician cultural roots without falling into folklore clichés.
The Solution
A graphic identity built on illustration, handcrafted typography, and a color palette drawn from the Galician landscape.