Urban Identity, Atlantic Character
Strategic city branding system for Vigo, balancing urban identity and Atlantic roots.
The project required navigating multiple stakeholders — civic institutions, business communities, and residents — to arrive at a shared visual language with genuine local resonance.
Client
Concello de Vigo
Year
2023
Services
City Branding, Visual System, Brand Strategy
Team
Creative Direction & Design
Visual System
The Challenge
Design a city brand that unifies Vigo's industrial port heritage with its emerging creative and tech identity.
The Solution
A modular visual system using geometric forms inspired by the Atlantic coast and the city's architectural grid.