Emotion as Visual Language
Campaign design for an emotional awareness program across editorial and digital formats.
The campaign needed to reach both professional educators and the general public — a dual audience demanding a visual language simultaneously precise and open.
Client
Emocionarte Program
Year
2024
Services
Campaign Design, Editorial Design, Digital Communication
Team
Creative Direction & Design
Campaign Materials
The Challenge
Translate an abstract subject — emotional awareness — into a visual language that reaches educators and the general public at once, without diluting either.
The Solution
An editorial system built on expressive typography and a restrained palette, flexible across print spreads and social formats while holding one consistent emotional register.