Connection Without Compulsion
UX/UI design for a social connection app, accessible, warm, and inclusive by design.
Botón was designed as an explicit rejection of engagement-loop mechanics. Every interaction pattern was evaluated against a single question: does this serve the user’s genuine need to connect, or does it serve retention metrics?
Client
Botón App
Year
2023
Services
UX/UI Design, Interaction Design, Design System
Team
Creative Direction & Design
Interface & System
The Challenge
Design a social connection app that fosters genuine connection while explicitly rejecting the engagement-loop mechanics that define the category.
The Solution
Every interaction pattern measured against one question: does it serve the user’s need to connect, or retention metrics? The result is calm, warm, free of dark patterns.