Content First, Always
Digital experience and UX design system for a contemporary art museum in Vigo.
MARCO’s collection and programming demanded a digital environment that would not compete with the work it presents. The design challenge was, above all, an act of editorial restraint.
Client
MARCO MCA Vigo
Year
2024
Services
UX Design, Digital Strategy, Information Architecture
Team
Creative Direction & Design
Digital System
The Challenge
Build a digital environment for a contemporary art museum that presents the work without ever competing with it.
The Solution
An act of editorial restraint — a quiet UX system that recedes, letting MARCO’s collection and programming hold the foreground.